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      /  Commodore USA and Disney co-branding deal
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WolfToTheMoon 
Commodore USA and Disney co-branding deal
Posted on 1-Apr-2011 17:41:56
#1 ]
Super Member
Joined: 2-Sep-2010
Posts: 1351
From: CRO

http://www.commodore-amiga.org/en/forum/2-welcome-mat/2214-commodore-usa-a-disney

I know what you're going to say... April 1st, right?

Well, from what I've seen, this is the real deal

Also

PR on the C-A.org website

Last edited by WolfToTheMoon on 01-Apr-2011 at 06:00 PM.

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pavlor 
Re: Commodore USA and Disney co-branding deal
Posted on 1-Apr-2011 18:02:56
#2 ]
Elite Member
Joined: 10-Jul-2005
Posts: 9583
From: Unknown

@WolfToTheMoon

Nice!

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eXec 
Re: Commodore USA and Disney co-branding deal
Posted on 1-Apr-2011 18:04:53
#3 ]
Cult Member
Joined: 21-Jun-2004
Posts: 956
From: Burkina Faso

@WolfToTheMoon

It has begun! ; ))))

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terminills 
Re: Commodore USA and Disney co-branding deal
Posted on 1-Apr-2011 18:05:56
#4 ]
AROS Core Developer
Joined: 8-Mar-2003
Posts: 1472
From: Unknown

@eXec

Here's the official news post.



Linky

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digitex 
Re: Commodore USA and Disney co-branding deal
Posted on 1-Apr-2011 18:07:22
#5 ]
Member
Joined: 4-Oct-2010
Posts: 48
From: Unknown

@WolfToTheMoon

yes..it's real. Disney approached us months ago about doing a "co branding", and we've been working on this project for quite a while. We're very proud to have been chosen by Disney, the world's largest media company, to participate in this huge TRON promotion. If anyone still thinks this is not for real, just look inside every TRON LEGACY dvd, and you will find the Commodore C64 promotional ad in the plastic case.

IN 1982, BOTH THE ORIGINAL COMMODORE "C64" & DISNEY'S BLOCKBUSTER "TRON" WERE RELEASED. ALMOST 30 YEARS LATER, THEY BOTH SIMULTANEOUSLY RE APPEAR ON APRIL 5, 2011.

COINCIDENCE? WE DON'T THINK SO!

Commodore USA, LLC & Disney are co:branding the simultaneous release of the all new C64 and the TRON Legacy DVD on April 5, 2011. Our revised and updated website will feature new products, along with the official opening of our webstore. www.commodoreusa.net www.disney.go.com/tron

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eliyahu 
Re: Commodore USA and Disney co-branding deal
Posted on 1-Apr-2011 18:09:28
#6 ]
Super Member
Joined: 3-Mar-2010
Posts: 1958
From: Waterbury, Connecticut (USA)

@digitex

glad to see it's finally happening. i remember us talking about it via email last year; it's a huge coup. this coupled with your retail strategy are going to shock people around here. they won't have seen so much presence for commodore since, well, the original.

congrats, again. i very much look forward to seeing the C64x in ths shops.

-- eliyahu

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eXec 
Re: Commodore USA and Disney co-branding deal
Posted on 1-Apr-2011 18:41:30
#7 ]
Cult Member
Joined: 21-Jun-2004
Posts: 956
From: Burkina Faso

@digitex

The biggest commercial success since the old C= died!

Go on like that! You are the number one!

Bring us the Amiga soon !

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persia 
Re: Commodore USA and Disney co-branding deal
Posted on 1-Apr-2011 19:05:57
#8 ]
Super Member
Joined: 14-Jul-2009
Posts: 1059
From: Unknown

@digitex

I highly doubt the "chosen by Disney" bit, I suspect you went after Disney, but still to actually get inside the world's number one marketing machine can only be in your favour.

It also puts you well in the lead of any other Commodore company that might arise. I have to say "well played sir."

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DiscreetFX 
Re: Commodore USA and Disney co-branding deal
Posted on 1-Apr-2011 19:41:06
#9 ]
Elite Member
Joined: 12-Feb-2003
Posts: 2495
From: Chicago, IL

@digitex

So Disney allowed you to buy an Ad included in the Tron DVD box?

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Rose 
Re: Commodore USA and Disney co-branding deal
Posted on 1-Apr-2011 19:42:38
#10 ]
Cult Member
Joined: 5-Nov-2009
Posts: 982
From: Unknown

@DiscreetFX

It would still be a lot more what you have shown lately... How's Aladin OS4 version progressing ?

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WolfToTheMoon 
Re: Commodore USA and Disney co-branding deal
Posted on 1-Apr-2011 19:48:31
#11 ]
Super Member
Joined: 2-Sep-2010
Posts: 1351
From: CRO

Wasn't it Disney that once made animation software for Amigas? I think I watched the episode of Computer chronicles on youtube on that.
Also seen Will Wheaton's comment (of Star Trek TNG and The Big Bang theory lately) on youtube last night about Video Toaster 4000. Didn't knew he used to work for them for a year and half... He's also an Amiga fan

Anyway, again, great work on this cobranding deal.

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DiscreetFX 
Re: Commodore USA and Disney co-branding deal
Posted on 1-Apr-2011 19:51:19
#12 ]
Elite Member
Joined: 12-Feb-2003
Posts: 2495
From: Chicago, IL

@Rose

Our question was not negative, we were just asking. Your comparison is apples vs oranges. recoding a 3D animation package for modern times that had not been touched in 10 years is very different than selling a retro PC with Linux.

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number6 
Re: Commodore USA and Disney co-branding deal
Posted on 1-Apr-2011 19:52:41
#13 ]
Elite Member
Joined: 25-Mar-2005
Posts: 11587
From: In the village

@WolfToTheMoon

Disney Animation Studio

#6

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WolfToTheMoon 
Re: Commodore USA and Disney co-branding deal
Posted on 1-Apr-2011 20:18:04
#14 ]
Super Member
Joined: 2-Sep-2010
Posts: 1351
From: CRO

@number6

Yes, that's the one, thanks #6

One wonders, if C=USA does start selling Video Toaster AMIGAs again maybe we'll see professional animation and editing software written for Amigas once more.

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damocles 
Re: Commodore USA and Disney co-branding deal
Posted on 1-Apr-2011 21:10:29
#15 ]
Super Member
Joined: 22-Dec-2007
Posts: 1719
From: Unknown

@WolfToTheMoon

Quote:
One wonders, if C=USA does start selling Video Toaster AMIGAs again maybe we'll see professional animation and editing software written for Amigas once more.


You could always take a look at their partner list.

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WolfToTheMoon 
Re: Commodore USA and Disney co-branding deal
Posted on 1-Apr-2011 21:17:50
#16 ]
Super Member
Joined: 2-Sep-2010
Posts: 1351
From: CRO

@damocles

Yes, I know, that's why I mentioned Video Toaster. I know that it's Barry's intention to sell Video Toaster AMIGAs in the future. Since he once worked in that industry I'm sure he knows exactly how and what to market. Would be nice to see AMIGAs once more used as professional machines.
I also suggested they take a look at scientific market since that's where Linux/UNIX dominates and it could be seen as advantageous for customers to buy machines with OS and customer support from the same company. I know they have plans for Tesla GPU workstations so it's a possibility. No need to attack Microsoft or Apple head on, there's plenty "niche" stuff to make business from and to make AMIGAs seen as a professional system again.

Last edited by WolfToTheMoon on 01-Apr-2011 at 09:18 PM.

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cgutjahr 
Re: Commodore USA and Disney co-branding deal
Posted on 1-Apr-2011 21:41:36
#17 ]
Cult Member
Joined: 8-Mar-2003
Posts: 969
From: Unknown

@digitex

I'm from Europe, US marketing babble usually just scares me. But this one has me puzzled:

Quote:

co:branding the simultaneous release of the all new C64 and the TRON Legacy DVD

What you are trying to say is "we bought advertising space", right? Honest question.

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tommywright 
Re: Commodore USA and Disney co-branding deal
Posted on 1-Apr-2011 21:54:08
#18 ]
Regular Member
Joined: 15-Jan-2010
Posts: 359
From: Asheville, NC

@cgutjahr

Can you even imagine how much it cost to do such a thing? Hell, the printing cost alone must be outrageous and Disney isn't exactly known for giving things away for free.

All I have to say is wow! What a brilliant strategy. You know how many retro computer geeks are going to buy that dvd and then have an orgasm when they find out they can buy a C64 thingy? It's F.ing genius. You have to admit, these Commodore guys are at least taking some risks. This isn't like building the X1000 risky but still, it's impressive.

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elwood 
Re: Commodore USA and Disney co-branding deal
Posted on 1-Apr-2011 22:06:10
#19 ]
Elite Member
Joined: 17-Sep-2003
Posts: 3428
From: Lyon, France

@WolfToTheMoon

There was no need to find an elaborate deal or whatever for an Aprif fool, just mentionning C=USA was enough!

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WolfToTheMoon 
Re: Commodore USA and Disney co-branding deal
Posted on 1-Apr-2011 22:08:13
#20 ]
Super Member
Joined: 2-Sep-2010
Posts: 1351
From: CRO

@elwood

We'll see who gets the last laugh

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