@ne_one

Quote:

That's my interpretation as well... completely different requirements.

Seems obvious, doesn't it?
If you are a legitimate licensee of a trademark, you are going to consider it an obligation to protect that asset from dilution by unauthorized entities.

But how would you act if the company that granted you that license was no longer protecting that asset from being used? You'd try to gain control of that asset in order to protect it and retain its utility.