NHL and Amiga Announce NHL-Amiga Branded Content
Date 4-Oct-2005 9:41:48
Topic: Software News
| Hockey fans around the world can play a variety of NHL-branded computer
games across wired and wireless devices.
October 4, 2005 - San Francisco, CA - NHL and Amiga.Inc. announced today a cooperative marketing and branding agreement where Amiga will create and jointly market NHL-branded applications through the co-branded nhl.shopamiga.com website.
Further, they will jointly enable leading carriers, operators and digital computing device OEMs to bundle this content in their most popular devices.
As hockey enthusiasts around the world visit NHL.com, they will have access to a thrilling variety of games, puzzles, and musical applications for personal computers, gaming devices, mobile handsets and other computing devices.
The National Hockey League commands a global audience, as one-third of the players originate from nations outside of North America. These countries are well known for their tremendous hockey fanbase and cutting edge adoption of mobile and Internet technologies.
Annually, the NHL plays to more than 20 million fans in hockey arenas throughout 30 major markets in the U.S. and Canada. NHL.com itself averages 5-6 million unique visitors per month, plus draws additional interest from affiliate sites AHL, ECHL, UHL, CHL and ELITE leagues that bring hockey to additional greater metropolitan areas.
The NHL also enjoys coverage from leading media and network partners, including NBC, OLN, CBC, TSN, HD-Net, RDS, Westwood One, Sirius Satellite Radio and XM Satellite Radio.
Amiga lets consumers enjoy rich-media NHL and hockey-based content featuring extraordinary audio-visual quality, high-speed interactive gaming, education and edutainment from all of NHL.com Arcade, Kids and Wireless sections of the NHL website.
The 'Fun and Games' section of NHL.com, provides online and cellular gamers of all ages with a perfect home. "Amiga is a great fit with NHL.com's commitment to provide fans around the world with compelling and entertaining content," said Keith Ritter, President NHL ICE. "We are thrilled to offer such high quality content across a myriad of devices."
"Amiga continues to find new and innovative ways to provide entertaining content", said Greg Sigel, Amiga's Vice President of Sales and Marketing. "Our developers are already busy creating new content to make the most of the market exposure that we are gaining through our efforts with the NHL and their industry leading partners."
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