Click Here
home features news forums classifieds faqs links search
6039 members 
Amiga Q&A /  Free for All /  Emulation /  Gaming / (Latest Posts)



Lost Password?

Don't have an account yet?
Register now!

Your support is needed and is appreciated as is primarily dependent upon the support of its users.

Main sections
» Home
» Features
» News
» Forums
» Classifieds
» Links
» Downloads
» OS4 Zone
» IRC Network
» AmigaWorld Radio
» Newsfeed
» Top Members
» Amiga Dealers
» About Us
» FAQs
» Advertise
» Polls
» Terms of Service
» Search

IRC Channel
Ports: 1024,5555, 6665-6669
SSL port: 6697
Channel: #Amigaworld
Channel Policy and Guidelines

Who's Online
20 crawler(s) on-line.
 7 guest(s) on-line.
 2 member(s) on-line.

 NutsAboutAmiga,  SHADES

You are an anonymous user.
Register Now!
 NutsAboutAmiga:  9 secs ago
 SHADES:  2 mins ago
 amipal:  16 mins ago
 Comi:  49 mins ago
 JKD:  1 hr 18 mins ago
 michalsc:  1 hr 50 mins ago
 Frank:  1 hr 51 mins ago
 dframeli:  2 hrs 13 mins ago
 DiscreetFX:  2 hrs 33 mins ago
 MichaelMerkel:  2 hrs 36 mins ago

Internet News   Internet News : Internet access hits the wall
   posted by DaveyD on 7-Feb-2003 19:05:34 (1505 reads)
Half the UK population remains offline, according to the latest research from telecoms watchdog Oftel.

The regulator has found that net take-up is levelling off, despite a huge increase in the uptake of broadband.

Much of the interest in high-speed net services seems to be coming from people who already have a dial-up connection.

In the past year overall figures for both dial-up and broadband net access at home have remained at around 42% of the population in the UK, according to Oftel.

Too pessimistic?

The government remains optimistic that the figure will rise and is launching a campaign in May to persuade the unwired half of the population to get online.

The campaign will consist of national TV adverts and direct mailing and will be specifically aimed at the over-55s, women and ethnic minorities - all of whom are under-represented in current net figures.

"We expect internet access will rise and we want to increase it," said a spokeswoman for the Office of the e-Envoy, the department charged with getting the UK online.

According to analyst firm Jupiter Research, the Oftel figures may be a little pessimistic.

"Internet growth is slowing down dramatically but it hasn't stopped yet," said analyst Dan Stevenson.

Wrong move

Jupiter predicts it will continue to grow slowly to around 51% in 2007.

"But there is always going to be a digital divide with a significant chunk of the population who don't want to get online," said Mr Stevenson.

One of the main reasons will be the lack of a computer at home.

The government is keen to promote the 6,000 UK Online centres it has dotted around the country as an alternative to home access.

"I think the government is barking up the wrong tree with internet centres," said Mr Stevenson.

"People without a PC are most likely to use their friend's computers if they want to get online or to go to an internet café," he said.

"They are less likely to go to the library and even less likely that they would go to an online centre," he added.

Broadband appeal

According to a team of experts from Brunel University's Department of Information Systems and Computing a radical new approach to marketing broadband is needed if fast net services are going to appeal to the half of the population yet to get connected.

In the summer of 2002 the team lead a DTI-sponsored mission to South Korea to see why 60% of the population there has a broadband connection at home.

Marketing broadband around topics vital to everyday Korean's lives - such as targeting ads at mothers and stressing the value of broadband to education - played a vital role in getting such impressive take-up, said team member Dr Jyoti Choudrie.

"We need to understand how to harness broadband to successfully cater for end users' changing needs and preferences," she said.

UK internet providers need to perform a delicate balancing act to make sure users expectations are fulfilled while at the same time creating "an environment where broadband is a critical utility similar to electricity, as opposed to a desirable luxury", said Ms Choudrie.

Drawing on the experience in Korea, Ms Choudrie suggested that education and health services could be the gate-keepers to true mass market adoption of broadband in the UK.

Related Links
· More about Internet News
· News by DaveyD

Most read story about Internet News
IBM confirms POWER5 server release details

Last news about Internet News
Tom's Hardware run a story on AMIGA
Printer Friendly Page  Send this Story to a Friend

Re: Internet access hits the wall
Posted on 8-Feb-2003 12:53:57
#1 ]
Elite Member
Joined: 24-Dec-2002
Posts: 2630
From: Glasgow, UK

We need faster net connections....broadband still isn`t fast enough for me! (600/128 NTL.)

We need to make it cheaper too.

The UK has one of the slowest "BROADBAND" setups in the world.

While the rest of the world is on the information superhighway, UK users are stuck on the hard shoulder of the M25 wating for the AA!


 Status: Offline
Profile     Report this post  
[ home ][ about us ][ privacy ] [ forums ][ classifieds ] [ links ][ news archive ] [ link to us ][ user account ]
Copyright (C) 2000 - 2019 was originally founded by David Doyle