@all

Sony PS3 Unit Sales Flat Lining and Trending Down

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Sony’s overall numbers are in with a big annual loss. That means it’s time for one of our periodic looks at the PS3. And while I know the fans won’t like this, the data shows that the trend line of sales is flattening, with a projection showing the start of a unit sales decline this year, even as competitors Microsoft and Nintendo have held up under the recession. That raises the question of how long Sony can keep up its gaming business.

Quote:

If that’s not bad enough, here’s the really scary part for Sony: It is still losing money in games. Sales for the division dropped by 18 percent fiscal year over year. According to the company, much of the fall was due to the appreciating value of the yen, but even then there was an 8 percent slide on a local currency basis. Again, on a fiscal year-over-year basis, although PS3 unit sales were up, PS2 sales, which have helped shore up the division, dropped by over 42 percent. PS3 software was up by 45.8 million units, but PS2 software sales were down by 70.5 million units. That was a one-two punch, and the company attributed much of their loss beyond appreciation of the yen to the PS2 sales slowdown. In other words, the ten year old cash cow is giving up the ghost, and that’s been the driver of revenue. PSP hardware unit sales were up by about 2.2 percent, but PSP software unit sales were down by 9.4 percent.

http://industry.bnet.com/technology/10001736/sony-ps3-unit-sales-flat-lining-and-trending-down/

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