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Miscellaneous News   Miscellaneous News : "Commodore" makes a splash at the CES
   posted by terminator on 3-Feb-2006 0:32:16 (4650 reads)
Globetechnology.com "Love at First Sight"

Certain brands will always draw interest in the tech industry, but working at the Commodore display during January's Consumer Electronics Show in Las Vegas, Ian Matthews was still shocked by how many people wanted to talk to him.



"We were mobbed," the Commodore specialist said.

Read more at Globetechnology.
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Legion 
Re: "Commodore" makes a splash at the CES
Posted on 3-Feb-2006 2:10:10
#1 ]
Cult Member
Joined: 21-Apr-2003
Posts: 820
From: Fargo, ND, USA

Good luck to them.

Maybe if they make a buttload of $$$ they'll buy back Amiga from Gateway and pull a Google on the world


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AmigaMac 
Re: "Commodore" makes a splash at the CES
Posted on 3-Feb-2006 3:02:20
#2 ]
Super Member
Joined: 26-Oct-2002
Posts: 1041
From: 3rd Rock from the Sun!

It would be awesome for Commodore to make a great comeback!


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AmigaClyde 
Re: "Commodore" makes a splash at the CES
Posted on 3-Feb-2006 3:23:06
#3 ]
Elite Member
Joined: 8-Mar-2003
Posts: 2007
From: Noranda Canada

Way to go Commodore .
I still have my C64 and my C128, also my Commodore
Amigas ( A500 - A3000 - A4000 ) and my CDTV and my CD32


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Muffin 
Re: "Commodore" makes a splash at the CES
Posted on 3-Feb-2006 8:24:53
#4 ]
Regular Member
Joined: 7-Mar-2003
Posts: 114
From: Sweden

Well well....this is the position Amiga.inc could have been in if they played their cards right....
i'm not claiming to be an expert in buissnes but Commodore is doing (so far) the right thing...branding! selling products that is produced by third party and stick a C logo on it and create a hype around it. That whay they get there buissnes going and investers("knock on wood") will jump on the bandwagon and they will have money to do what ever they like.

But one should not forget the situation the IT market was in in the begining of 2000, not easy to start a buissnes that solely relied on investers, so their biggest misstake could be "we are a software comany only"...instead it sould be "we will brand anything that's dead and can sell"


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Rachy 
Re: "Commodore" makes a splash at the CES
Posted on 3-Feb-2006 8:59:49
#5 ]
Regular Member
Joined: 21-May-2004
Posts: 276
From: Auckland, New Zealand

I find this rebranding quite pathetic. Nothing new by its own, just venture to ride a commonly known brand. Too bad that AInc. is trying to do the same.

Also this trick is disgracing the fond memories of the customers. "Commodore? Yea, I used to have a C64 and I was loving it." Commodore shredder? Commodore pocket calculator? Commodore blender? Commodore credit card? Commodore swimsuit?


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Chunder 
Re: "Commodore" makes a splash at the CES
Posted on 3-Feb-2006 9:13:19
#6 ]
Super Member
Joined: 10-Mar-2003
Posts: 1956
From: The City of Xebec's Demise

Er - that's *exactly* what Amiga tried to do -Tao's elate was rebranded as Amiga Anywhere, amongst other things... similarly, Eyetech "rebranded" the 3rd party motherboard (can't remember the name/company off-hand) as the A1.

... and, as always, they were vilified by the "Amiga Community" for not doing anything for themselves.

Heads you win, tails they lose...


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TrebleSix 
Re: "Commodore" makes a splash at the CES
Posted on 3-Feb-2006 9:50:58
#7 ]
Elite Member
Joined: 6-Sep-2004
Posts: 3747
From: Pembrokeshire, Wales

Quote:

After purchasing the Commodore name in 2004 for $32.7-million (the deal did not include the rights to the lesser-known Amiga brand marketed by the original Commodore from 1985 to 1994), YMV rebranded itself as Commodore International Corp.


Lesser known brand! ahem.


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Muffin 
Re: "Commodore" makes a splash at the CES
Posted on 3-Feb-2006 10:29:59
#8 ]
Regular Member
Joined: 7-Mar-2003
Posts: 114
From: Sweden

Quote:
I find this rebranding quite pathetic. Nothing new by its own, just venture to ride a commonly known brand. Too bad that AInc. is trying to do the same.


Pathetic or not it's buissnes wise to do so if you dont have the funds like M$ to pull of something tike Xbox, so you start small branding thirdparty products to lay the road for bigger goals...just as i wrote...

well would you call bying a license for a 3D engine and make a game/or tool based on that 3D engine rebranding? Amiga.inc is/was doing so with the TAO intent.


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Steady 
Re: "Commodore" makes a splash at the CES
Posted on 3-Feb-2006 10:38:06
#9 ]
Regular Member
Joined: 1-Nov-2004
Posts: 186
From: Melbourne, OZ

@Chunder

...but the original Commodore made calculators and office equipment too. There was all sorts of cr@p with the C= logo on it. They also rebranded stuff like printers etc the same as Apple did. If they had survived, they'd probably be making/rebranding the same kind of things the YMV are... or would that have made too much business sense for them?

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terminator 
Re: "Commodore" makes a splash at the CES
Posted on 3-Feb-2006 10:46:37
#10 ]
Regular Member
Joined: 19-Nov-2003
Posts: 322
From: Unknown

Quote:
I find this rebranding quite pathetic. Nothing new by its own, just venture to ride a commonly known brand. Too bad that AInc. is trying to do the same.

Also this trick is disgracing the fond memories of the customers. "Commodore? Yea, I used to have a C64 and I was loving it." Commodore shredder? Commodore pocket calculator? Commodore blender? Commodore credit card? Commodore swimsuit?



There was more to Commodore Business Machines than the C64.

They also sold filing cabinets, typewriters, and other business related items. They also made and sold Commodore pocket calculators, from simple to scientific.

All the new company is doing is using the Commodore brand to sell products. The brand is well known, so it is valuable.

The Amiga brand isn't so well known, so it isn't as useful. Sure, they could try that, but it doesn't have the recognition of Commodore. CBM even branded the computers as "Commodore Amiga" to help with the recognition.

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Muffin 
Re: "Commodore" makes a splash at the CES
Posted on 3-Feb-2006 10:53:24
#11 ]
Regular Member
Joined: 7-Mar-2003
Posts: 114
From: Sweden

Quote:
Er - that's *exactly* what Amiga tried to do -Tao's elate was rebranded as Amiga Anywhere, amongst other things... similarly, Eyetech "rebranded" the 3rd party motherboard (can't remember the name/company off-hand) as the A1.


about Amiga.inc i disagree, see previus post, they are not rebranding TAO + their timing was very bad when it comes to software development, hard times to secure funds...

Eyetech on the other hand is branding a third party product and a good chooise to, unfortunatly this market is to small to sustain a simple and "cheap" bussines like that (and other problems on the road as we all know).
But what i wrote about was for the massmarket and the way to secure funds for bigger goals.
Although i don't know the buissnesplan of commodore, they could just be out for cashing in on the brand, how knows, but they have a good chance in nearby future to do something serious if they manage the publicity/hype right and if they really have a plan to do so.


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herewegoagain 
Re: "Commodore" makes a splash at the CES
Posted on 3-Feb-2006 11:08:24
#12 ]
Elite Member
Joined: 8-Jan-2003
Posts: 3270
From: Charlotte, NC

At this point, I think most of us would be glad to have the new Commodore to bring to market an OS4 based Amiga. At least it seems they have what it takes to put the Amiga brand back out there again. Even if based off of the current µA1 design. It would be nice to see a fully packaged Amiga branded system on the market.

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nzv58l 
Re: "Commodore" makes a splash at the CES
Posted on 3-Feb-2006 15:23:15
#13 ]
Super Member
Joined: 7-Oct-2003
Posts: 1640
From: Michigan

I would buy even stupid things if they were branded Amiga. I could just see it now Amiga International Pancake mix with Amiga berries. It would have little strawberry flavored amiga balls!

I think the new C= is doing a fine job. I hope they do well. The better they do the better the Amiga name will be remembered. Then when people see the C= their next question might be where is the Amiga? Oh! here they are. I think it is a shame how the official Amiga.org web site seems to brush the platform under the rug. A really stupid thing to do.

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TrebleSix 
Re: "Commodore" makes a splash at the CES
Posted on 3-Feb-2006 15:31:04
#14 ]
Elite Member
Joined: 6-Sep-2004
Posts: 3747
From: Pembrokeshire, Wales

Quote:

I could just see it now Amiga International Pancake mix with Amiga berries. It would have little strawberry flavored amiga balls!


Now that sounds nice!


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JurassicC 
Re: "Commodore" makes a splash at the CES
Posted on 3-Feb-2006 16:05:52
#15 ]
Super Member
Joined: 13-Mar-2003
Posts: 1441
From: Somerset, UK

Maybe if they have ca$h to spend they could buy out Amiga Inc.


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Rudei 
Re: "Commodore" makes a splash at the CES
Posted on 3-Feb-2006 17:04:20
#16 ]
Elite Member
Joined: 20-Nov-2002
Posts: 3588
From: Dallas, Texas

@Herewegoagain

I agree.

@Chunder

Teron Evaluation Board is the name you are after.

Rude!


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Colin_Camper 
Re: "Commodore" makes a splash at the CES
Posted on 3-Feb-2006 18:31:15
#17 ]
Super Member
Joined: 6-Jul-2003
Posts: 1188
From: Unknown

Quote:
(the deal did not include the rights to the lesser-known Amiga brand marketed by the original Commodore from 1985 to 1994)


That bit of copy from an ignorant hack is actually quite funny ........

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weirdami 
Re: "Commodore" makes a splash at the CES
Posted on 3-Feb-2006 18:57:29
#18 ]
Regular Member
Joined: 30-Mar-2003
Posts: 231
From: Unknown

That might be what Amiga needs right now: to be resurrected by Commodore. That would be neat.

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jkirk 
Re: "Commodore" makes a splash at the CES
Posted on 3-Feb-2006 19:46:42
#19 ]
Elite Member
Joined: 28-Jan-2005
Posts: 3349
From: Georgia (usa)

@Colin_Camper

Quote:
(the deal did not include the rights to the lesser-known Amiga brand marketed by the original Commodore from 1985 to 1994)
Quote:
That bit of copy from an ignorant hack is actually quite funny ........


actually this was a true statement at least in the usa. everybody and their parents&gandparents knew who commodore is. you can't say that about amiga however, heck i didn't even know they existed until i went to the military. even then i saw them and didn't know what i was looking at until an amiga user described it's usage. since i had not seen one in action i just dropped the conversation. later i saw a 2500 in action and at that point i was sold on the amiga. before that point i had no idea what an amiga was(or even heard of one.)

Last edited by jkirk on 03-Feb-2006 at 07:48 PM.


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jkirk 
Re: "Commodore" makes a splash at the CES
Posted on 3-Feb-2006 19:49:51
#20 ]
Elite Member
Joined: 28-Jan-2005
Posts: 3349
From: Georgia (usa)

good luck commodore!

hope you get what you want out of the buisness.


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