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Events   Events : EFIKA PPC entry-platform at EBV TechTrends 2006
   posted by nickname on 4-Oct-2006 15:29:46 (7761 reads)
This autumn a wealth of PPC product announcements and prototypes have been brought forward in the quest for an AmigaOS 4.0 hardware target. One of the more interesting candidates for an effective market expansion might be the production-ready EFIKA, pairing low cost hardware (PPC SoC at 18 USD) with a typical light-weight OS for an enjoyable user experience.

PPCNUX wanted to find out what is behind this simple board and visited hardware veteran bplan at a German embedded electronics symposium to dig out more details.
    

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Fransexy 
Re: EFIKA PPC entry-platform at EBV TechTrends 2006
Posted on 5-Oct-2006 8:49:58
#21 ]
Elite Member
Joined: 8-Jun-2004
Posts: 2334
From: Elche (Alicante), spain

Quote:
Even more astonishing were the media capabilities of the second machine running a "not publicly know OS"


Nobody find strange this sentence? it run wipeout 2097 that only run on Windows, MacOS and AmigaOS Is this "not publicly know OS" in fact AmigaOS?


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Chip 
Re: EFIKA PPC entry-platform at EBV TechTrends 2006
Posted on 5-Oct-2006 9:07:53
#22 ]
Cult Member
Joined: 4-Mar-2005
Posts: 574
From: Budapest, Hungary

Another good example of SPAM. An anonymous nickname can be used for this while the person want to be hidden.
It's pretty clear, EFIKA has nothing to do with AmigaOS4, nor Amiga.

The receipt is the following:
- Create a well designed blog to use it as a 'news' site for linking
- Find a userbase where the ppl are smiling when hearing the word "new HW platrform"
- Create a forum topic about your product
- Lie about you are trying to get (or already got) the users favourite operating system running on it
- Ignore embarrassed questions
- Let your belivers defend you
- When the topic falls down, due uninterest, post another message to keep in public
- To keep the product name on public, post a news item anonymously

Main goal: Let the name of the product more and more read/see by people even if they don't care at all. Don't care if they are getting upset by SPAMMING, because this will make some extra $$ which is more important for you.

IMHO

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Chip 
Re: EFIKA PPC entry-platform at EBV TechTrends 2006
Posted on 5-Oct-2006 9:10:15
#23 ]
Cult Member
Joined: 4-Mar-2005
Posts: 574
From: Budapest, Hungary

Quote:
I will still never understand why someone didn't start by licensing the PegII design and securing an OS4 license for it..


Because you aren't following the news/discussions about this topic. It was written several times and it's your problem if you still ignoring them.

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JKD 
Re: EFIKA PPC entry-platform at EBV TechTrends 2006
Posted on 5-Oct-2006 9:22:37
#24 ]
Regular Member
Joined: 17-Aug-2003
Posts: 198
From: South of Heaven

Quote:
A license and a OS.


I may have missed a news item, one that stated Samantha has an OS4 license....?

I've certainly read one where negotations are in progress....pls link if you can, was it at Pianeta that it was announced as confirmed, signed, license negotiated etc. and a port of OS4 is in progress?

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JKD 
Re: EFIKA PPC entry-platform at EBV TechTrends 2006
Posted on 5-Oct-2006 9:26:24
#25 ]
Regular Member
Joined: 17-Aug-2003
Posts: 198
From: South of Heaven

Quote:
Because you aren't following the news/discussions about this topic. It was written several times and it's your problem if you still ignoring them.


I've read probably 99% of all news items on the Amiga since aorund 1987 and lets face it, there are far fewer news items these days....so I doubt I missed it.

The situation is still missing a reasonable explanation...I'm talking about a 3rd party license deal, not AINc/Genesi talking and co-operating.....but I'm looking for logic where there is none...as has already been pointed out.

Last edited by JKD on 05-Oct-2006 at 09:27 AM.

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SlayeR__ 
Re: EFIKA PPC entry-platform at EBV TechTrends 2006
Posted on 5-Oct-2006 9:51:07
#26 ]
Cult Member
Joined: 24-Dec-2002
Posts: 634
From: Unknown

@JKD

There is no port for Efika and problaly wont ever be, for Sam it looks like its only a matter of time before they have one, if they dont allready have it, Bill Mcewen has talked positively about them AFAIR.


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Fransexy 
Re: EFIKA PPC entry-platform at EBV TechTrends 2006
Posted on 5-Oct-2006 9:51:38
#27 ]
Elite Member
Joined: 8-Jun-2004
Posts: 2334
From: Elche (Alicante), spain

Quote:
A friend of mine told me that if you put a boing ball sticker to dog poo and sold it for 300 some people would buy it saying that it's the best thing since sliced bread and that ham and caviar sucks... reading some comments I'm starting to think that maybe he's right...


Eeeehhhh!!!! Wrong!!!! I strongly think ( And know i would say ) that:

"if Microsoft release a dog poo and sold it for 300 the world would buy it saying that it's the best thing since sliced bread and that ham and caviar sucks.."

Eeerrrrr!!! WAIT!!!! they do it!!!!!!!!! change "dog poo" for Windows and "ham and caviar sucks" for all other OS sucks and it´s done


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pixie 
Re: EFIKA PPC entry-platform at EBV TechTrends 2006
Posted on 5-Oct-2006 9:59:35
#28 ]
Elite Member
Joined: 10-Mar-2003
Posts: 2668
From: Figueira da Foz - Portugal

@chip:

It might had been neickname to send the new, but it was a member of the staff to find relevant enough... but don't let me stop your witch hunt


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madtrekker 
Re: EFIKA PPC entry-platform at EBV TechTrends 2006
Posted on 5-Oct-2006 10:05:27
#29 ]
Regular Member
Joined: 11-Mar-2003
Posts: 271
From: Unknown

Quote:
I still don't get it... how can the loyal fanboy base think that 500 for a sub 666Mhz cpu without L2 cache is "cheap" or "entry computer".


The fact is that the Amiga market is a very small one and hardware which is only being sold in that market is going to cost more than hardware which is not. I personally am prepared to pay that cost both to support Amiga and to support the people that have invested a lot of time and effort in producing hardware to run OS4.

The EFIKA is certainly a lot cheaper, but that seems to be largely due to some large sales which have been made, which allows it to be produced more cost-effectively (presumably). It is not impossible that something similar may occur with the OS4 targetted hardware. (Samantha, in particular, seems to be designed with the embedded market also in mind)

If the only thing that concerned me was the power:price ratio I'd just buy a PC. I don't want a PC and because anything other than a PC is a very niche market these days I expect to pay more.

I find it amazing that people continue to keep expecting the new hardware projects to be announced at ultra-competitive prices given the state of the Amiga market. It is simply impossible!

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SlayeR__ 
Re: EFIKA PPC entry-platform at EBV TechTrends 2006
Posted on 5-Oct-2006 10:07:00
#30 ]
Cult Member
Joined: 24-Dec-2002
Posts: 634
From: Unknown

@Crumb

If something is worth 500 for me i will pay 500 for it, despite that it makes no sense to anyone else.

Quote:
A friend of mine told me that if you put a boing ball sticker to dog poo and sold it for 300 some people would buy it saying that it's the best thing since sliced bread and that ham and caviar sucks... reading some comments I'm starting to think that maybe he's right...


Even if you credit it to a friend its still an insult, i can only add "show respect to get respect" aint such a bad thing to follow.


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Crumb 
Re: EFIKA PPC entry-platform at EBV TechTrends 2006
Posted on 5-Oct-2006 11:03:25
#31 ]
Elite Member
Joined: 12-Mar-2003
Posts: 2208
From: Zaragoza (Aragonian State)

@chip

Quote:
It's pretty clear, EFIKA has nothing to do with AmigaOS4, nor Amiga.


just like Troika?

@Madtrekker

Quote:
I personally am prepared to pay that cost both to support Amiga and to support the people that have invested a lot of time and effort in producing hardware to run OS4.


I can't see the point in creating and/or using expensive and slow hardware just for the shake of using something different.

@SlayeR__

Quote:
If something is worth 500 for me i will pay 500 for it, despite that it makes no sense to anyone else.


You are free to buy whatever you want. But the rest of the world won't pay 500 for a 666Mhz cpu without L2 cache. Maybe 8 years ago, but not in 2006. For 500 the chances of selling it to ex-amiga users are pretty thin. If it costed half of that even if it ran at 400Mhz instead of 666Mhz and even if it included just 256MB it would sell better. But with a final price around 500 it's a commercial suicide :-/

Of course, the situation may change if they sold 50000 units and the price would drop a lot, but most of industrial customers won't need USB2 and Radeon (some of them don't even need a gfx card at all)... and that unfortunately increases the price a lot :-/ It has cool points like the pc104 (is that the right name?) and the FPGA chip, maybe these help with industrial customers.

Freescale plans to release an Embedded 5200 with 3D and audio and that could help to reduce costs a lot, but we may be talking about 2008 for end-user boards.

Anyway... I don't understand why some amiga distributors don't join and get a license for 1000 efika boards. McEwen told me that OS4 may use a USB dongle depending on the solution, there was no need to put the stuff in the firmware. They could get the boards from genesi cheaper, of each board 50 would go to the OS4 team, 25$ to Amiga Inc, each Efika would cost them less than 80 and charging only 20 to each board the port costs would be paid. They could sell the boards for 250 and still get a profit.

And people would be more willing to invest invest 240 that invest 500...

Of course in an ideal situation Hyperion could simply sell OS4 for Efika 25$ more expensive just to pay Amiga Inc the 25$ "extra" so McEwen is happy and stops killing the Amiga. Same for any platform. If Amiga Inc wants to get extra money (Amiga Inc already gets money for each OS4 copy sold but it seems they want even more) they could simply charge Hyperion 25 more when the hardware is "unlicensed/unofficial" and there you go... Hyperion would be free to come to deals with companies directly without McEwen head saying "Show me the money!"

The contract shown in public just will make OS4 sell less and Amiga Inc get less money.

If Amiga Inc simply charged Hyperion the money that is supposed to pay the board manofacturer when Hyperion wanted to sell OS4 for "unlicensed" targets Amiga Inc would get the same money and Hyperion wouldn't have to deal with AmigaInc. They would be free to come to a deal to release OS4 for a hardware target and they could come to a deal with the manofacturer directly, without the stupid Amiga Inc destroying what is left of the amiga community.

Last edited by Crumb on 05-Oct-2006 at 11:10 AM.


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Crumb 
Re: EFIKA PPC entry-platform at EBV TechTrends 2006
Posted on 5-Oct-2006 11:14:28
#32 ]
Elite Member
Joined: 12-Mar-2003
Posts: 2208
From: Zaragoza (Aragonian State)

Quote:
Is this "not publicly know OS" in fact AmigaOS?


you sound desperate


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gnarly 
Re: EFIKA PPC entry-platform at EBV TechTrends 2006
Posted on 5-Oct-2006 11:34:26
#33 ]
Cult Member
Joined: 16-Mar-2003
Posts: 742
From: Cheltenham, UK

Quote:
rejecting a licensing request from someone who meets all the criteria put forward
What if the criteria included "Licencee is not Genesi nor any subsidiary"?


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hatschi 
Re: EFIKA PPC entry-platform at EBV TechTrends 2006
Posted on 5-Oct-2006 11:56:26
#34 ]
Elite Member
Joined: 1-Dec-2005
Posts: 2328
From: Good old Europe.

Quote:
The receipt is the following:
- Create a well designed blog to use it as a 'news' site for linking
- Find a userbase where the ppl are smiling when hearing the word "new HW platrform"
- Create a forum topic about your product
- Lie about you are trying to get (or already got) the users favourite operating system running on it
- Ignore embarrassed questions
- Let your belivers defend you
- When the topic falls down, due uninterest, post another message to keep in public
- To keep the product name on public, post a news item anonymously


That reminds me of something:

- Create a badly designed "company" website to use it as a 'news' site for posting fluff
- Find a userbase where the ppl are smiling when hearing the words "new HW platform" and "mysterious Kryptos sound system" and post dancing bananas
- Create a forum topic about your product (e.g. "It's spring! Be happy!")
- Lie about you are trying to get the users favourite operating system running on it (including a license and 2 production runs in 2005)
- Ignore embarrassing questions
- Let your believers defend you
- When the topic falls down, due uninterest, post another message to keep in public
- To keep the product name on public, post an Interesting news item anonymously or announce a face design contest where the winner get's a beta "pre-production" version of your board

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_PAB_ 
Re: EFIKA PPC entry-platform at EBV TechTrends 2006
Posted on 5-Oct-2006 12:51:37
#35 ]
Regular Member
Joined: 20-Sep-2003
Posts: 189
From: Germany

@JKD:
> I'm talking about a 3rd party license deal, not AINc/Genesi talking and co-operating...

Ok, then GO and DO IT - otherwise shut up.

@Crumb:
"Retail price" of 370 - 390 Euro includes AmigaOS4, otherwise it wouldn't be "retail" !
Except for taxes, which are different in each country - so add these yourself and see it's not 500 Euro total.


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Crumb 
Re: EFIKA PPC entry-platform at EBV TechTrends 2006
Posted on 5-Oct-2006 13:20:21
#36 ]
Elite Member
Joined: 12-Mar-2003
Posts: 2208
From: Zaragoza (Aragonian State)

@_PAB_

Quote:
"Retail price" of 370 - 390 Euro includes AmigaOS4, otherwise it wouldn't be "retail" !


I thought that the first batch was aimed at industrial/embedded customers for 370-399 and I have heard that it doesn't include AOS4.

Do you have any link to official information regarding the price? The information I got has been reading comments from italian users who attended the show like Guruman but I don't know if there's an official statement from the Samantha producers.

370 would be more fair. 399 is still quite expensive for such a machine but sounds better.


If Hyperion and Amiga Inc could make a new contract or deal stating that Hyperion will have to pay the per-copy license fee that the hardware manofacturer would have to pay for each OS4 copy sold for unlicensed hardware our problems would dissapear as Amiga Inc would simply suck some blood but wouldn't be involved in deciding which hardware platform is good or bad. I would be happy to pay a small extra (equal to the amount of the fee that should be paid by the manofacturer for each board to Amiga Inc) for having OS4 on more hardware like Mac, PSX3, Pegasos2, Troika, or whatever PPC board Hyperion -but not Amiga inc- decides to give support.


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jorkany 
Re: EFIKA PPC entry-platform at EBV TechTrends 2006
Posted on 5-Oct-2006 14:30:05
#37 ]
Cult Member
Joined: 1-May-2005
Posts: 919
From: Space Coast

@samface,
Quote:
This sentence:

Quote:
This autumn a wealth of PPC product announcements and prototypes have been brought forward in the quest for an AmigaOS 4.0 hardware target.

...has absolutely to relevance to:

PS3, Troika, et. al.....

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Kronos 
Re: EFIKA PPC entry-platform at EBV TechTrends 2006
Posted on 5-Oct-2006 15:05:29
#38 ]
Elite Member
Joined: 8-Mar-2003
Posts: 2210
From: Unknown

@Papperlapapp

Even Eyetech didn't include OS4 when they announced their retail-prices, and I see absolutly no reason why the Italians wouldn't make it 100% clear if that price did in fact include OS4 ....

But thats allways been the way, read a news-item, find unclear wordings, speculate something absurdly overoptimsitic, repeat it till it's considered a fact ......


Bout OS4 on EFIKA: Makes perfect sense, ergo won't happen


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Fransexy 
Re: EFIKA PPC entry-platform at EBV TechTrends 2006
Posted on 5-Oct-2006 16:40:52
#39 ]
Elite Member
Joined: 8-Jun-2004
Posts: 2334
From: Elche (Alicante), spain

Quote:

Poster: Crumb Date: 5-Oct-2006 12:14:28
Quote:

Quote:
Is this "not publicly know OS" in fact AmigaOS?


you sound desperate


That is because you don´t have heard me talking about womans because then you would see that i sound even more desperate


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JKD 
Re: EFIKA PPC entry-platform at EBV TechTrends 2006
Posted on 5-Oct-2006 17:00:38
#40 ]
Regular Member
Joined: 17-Aug-2003
Posts: 198
From: South of Heaven

@PAB

Quote:
> I'm talking about a 3rd party license deal, not AINc/Genesi talking and co-operating...

Ok, then GO and DO IT - otherwise shut up.


Alack and alas...I would need to incorporate as a company and I certainly don't have the capital to do that.

It's already been tried by an individual and declined (Paul / Acill)

Thankfully I don't have to shut-up when you tell me though

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