i am working in sales and it is always the same ... when a potential customer asks you why he/she should buy the product you must be able to answer this question by a few sentences. Or the customers must have a chance to try your product. Or you must have a factsheet that is showing the (technical) facts and where your product has advantages. If there is none and customers have no chance to try it out because they have to buy new expensive hardware you have a serious sale problem. It would have been better if Hyperion had used X86 and Standard Hardware instead of trying to copy the Apple concept. Propably they can´t change anymore at this point.