@BigD

"Times Online: It’s well known that Sony loses money on every PS3 it sells. Will that still be the case with the new machine?

Kaz: If you're just talking about the hardware alone, the quick answer is yes. That makes good headlines, but I don't actually know that that's the true nature of the business that we're all in, whether it's PlayStation, Xbox or the Wii. I think the better indicator is to look at the business as a whole platform, to ask: are you profitable in terms of the hardware, software and peripherals. And the answer to that question is yes on a gross profit level since the last fiscal year."
This answer kind of skates the question IMO. I think Kaz may be talking not about only the PS3 but the Playstation platform as a whole, including PS2.

PS3 sales are supposedly up 30%. Hopefully Sony's loss is less than the last console revision loss.