But in the end Apple earns it's millions with Apps and iStore music etc. stuff and not with hardware
True, modern revenue streams on the internet involve taking your cut of advertising revenue or other people Apps that you distribute. C= used to have a thriving software development wing but it was not invested in. Jack Tramiel loved hardware and didn't see the value in software. He paid M$ a pittance for M$ Basic for instance. Irving Gould and Jack Tramiel became dinosaurs very quickly in the fast moving computer industry. Steve Jobs and Bill Gates rode the waves and defined the future direction of computing.
_________________ "Art challenges technology. Technology inspires the art." John Lasseter, Co-Founder of Pixar Animation Studios